Some solid content ideas may help you to boost your sales. You can apply these ideas to promote your business. You can run a contest or create a daily series. You can also host a live stream session or share some useful tutorial videos. Always try to share relevant content or repurpose your content.
As a small business that has a limited budget, creating engaging content is a daunting task. You can use key personnel for creating content for your business regularly. Your employees are your resources. They can share their personal feelings and experience. it is a good way to add a personal feeling to your content.
Social media is a platform to develop a relationship with your customers. You can tell stories to your audience. It is a good way to maintain and develop rapport with targeted customers.
Some other way to create new content for social media is using trade publications or using some relevant graphics and images. You can also use product history as a broad subject. You can share a positive review of your happy customers or demonstrate the utility of your product. But you should be consistent with your content sharing. Never pause or forget to connect with your social media audiences.