Value investing is an art that requires patience, discipline, and a keen eye for identifying companies with strong fundamentals and growth potential. These hidden gems often go unnoticed by the majority of investors but can yield significant returns for those who are willing to dig deeper. In this article, we will explore the stories of three such companies that have demonstrated the power of value investing and the importance of innovation and adaptability in the market.

IKEA: A Story of Innovation and Cost Savings

Ingvar Kamprad, the founder of IKEA, started his first business at the age of 5, selling matchboxes, pens, and flower seeds. By the age of 17, he had saved enough money to start IKEA, an acronym for his initials and the places where he grew up. The company’s innovative packing style resulted in cost savings for customers and ease of shipping, which contributed to its rapid growth and global success. Today, IKEA is a household name, with sub-brands named after Scandinavian cities or islands, reflecting its strong roots and commitment to innovation.

Pidilite Industries: Dominating the Indian Adhesives Market

Pidilite Industries, the maker of Fevicol, holds a staggering 70% market share in the adhesives market in India. The company’s founder, Mr. Parekh, noticed that traditional adhesives used in woodworking were cumbersome and not very strong. Pidilite’s innovation in creating a stronger and easier-to-use adhesive appealed to the Indian population’s faith, as traditional adhesives were made with animal parts. This innovation allowed the company to dominate the market and become a prime example of value investing in action.

Maryhill Loops Road: Paving the Way for Innovation

The oldest paved road in Washington state, Maryhill Loops Road, is located in Goldendale, WA. It was paved by Sam Hill using new techniques that were considered groundbreaking at the time. The road is now a backroads way to the Maryhill Winery, Stonehenge Memorial, and Sam Hill’s crypt. There is a viewpoint exit at US 97 near the state park for sightseeing, and the story of the oldest paved road can be learned at the Maryhill Museum of Art in Goldendale. This example demonstrates the importance of innovation and adaptability in creating lasting value.


The art of value investing lies in the ability to identify companies with strong fundamentals, innovative approaches, and the potential for growth. The stories of IKEA, Pidilite Industries, and Maryhill Loops Road serve as prime examples of the power of value investing and the importance of innovation and adaptability in the market. By keeping an eye out for such hidden gems, investors can reap the rewards of value investing and build a diverse, successful portfolio.