The online shopping giant Amazon has offered to pay college fees for their 750,000-frontline staff in the US. It is assumed that the company wants to attract and retain staff amid an industry-wide labor shortage. After similar moves by Walmart and Target, it is the latest big firm that is offering a big fund for workers’ educational purposes.

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Amazon said that they have invested $1.2bn in the scheme so that workers may have access to the annual funding. They will get some specific benefits as long as they remain at Amazon.

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The shopping giant said that this allowance would cover other types of education including high school diplomas and English language courses. They hope it would extend the on-the-job career training to 300,000.

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Head of the worldwide consumer at Amazon Dave Clark said “Amazon is now the largest job creator in the US, and we know that investing in free skills training for our teams can have a huge impact for hundreds of thousands of families across the country.”